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50,000+ Happy Customers.
great results grow here.

4.7/5 (500+ REVIEWS)

The only 100% From Plants Brand

It took us 2 years of R&D to challenge the status quo.

100% Plant-based formulas

Banned Ingredients

Biodegradable Formulas

Reef-friendly Certified

100% Recycled Plastic Bottles

Carbon Neutral

Protect What's Precious®

Show yourself some love while showing love for the world around you.

Protect Our Bodies

Toxic ingredients don't belong on our bodies. We're pioneering a new definition of natural.

Protect Our Planet

We're maximizing sustainability through the whole product life cycle—from how it's made to where it ends up.

Learn About Our Responsible Formulas

Explore our responsible packaging

See how we offset our carbon footprint

100% plant-based formulas.
0% greenwashed.

Say goodbye to greenwashing. We are pioneering an all-encompassing definition of “natural” that includes total transparency, so it’s finally possible to make informed decisions.

Responsible formulas, always.

100% plant-based formulas

0% Synthetic Ingredients

Biodegradable Formulas

Reef-Friendly Certified

100% Vegan

Leaping Bunny Certified

Gluten-Free

High Performing Actives

Responsible packaging, always.

100% Recycled Plastic Bottles

FDA Approved Food Grade Plastic Resin

100% Recyclable Bottles

Recycled Cardboard Shipper Boxes

100% Non-Toxic Ink for Printing

100% Carbon Neutral

Anything But Routine

Shop our sets to give your whole routine a refresh.

gentle is powerful

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